So here’s the deal—I love what Clay tries to do. That whole “automate lead enrichment and workflows” thing? Yeah, it’s slick. But it ain’t always the right fit—especially if you want deeper contact data, more integrations, or just better bang for your buck.

I’ve tested a ton of B2B Lead Generation Tools lately (don’t ask how many ☠️), and here are the best Clay alternatives worth your time in 2025.

1. ZoomInfo – The OG B2B Leads Database Provider

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Let’s be real—ZoomInfo is still the big dog in the B2B data space. If you’re looking for serious intent data, verified contact info, and sales triggers, this is where the enterprise teams go.

What I Liked

  • Absolute beast when it comes to B2B leads and company intel.

  • Built-in engagement tools and org charts.

  • Killer for account-based marketing (ABM) setups.

What I Didn’t Like

  • Super pricey. Small teams? Forget it.

  • UI’s clunky in places. Not beginner-friendly.

💰 Pricing: Starts at $$$ (custom quotes only). It’s expensive—don’t expect self-serve plans.

2. RocketReach – Solid All-Rounder for Contact Hunting

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RocketReach is one of those Lead Generation Databases that just works. Great for pulling email addresses fast without the bloat of bigger platforms.

What I Liked

  • Super clean UI. Search + filter + export = done.

  • Good LinkedIn + email finder combo.

  • Works nicely with CRMs.

What I Didn’t Like

  • Not always the most accurate phone numbers.

  • Lacks automation bells and whistles like Clay.

💰 Pricing: Starts at $53/mo for individual plans. Pretty fair IMO.

3. Kaspr – Best for LinkedIn Lead Capture

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Kaspr is kind of a hidden gem. It lives inside LinkedIn and pulls business leads while you’re browsing. Super lightweight, but sneaky effective.

What I Liked

  • Chrome extension is 🔥.

  • Pulls direct dials and emails in real-time.

  • Great for sales reps living in LinkedIn.

What I Didn’t Like

  • Feels a bit EU-centric (data coverage-wise).

  • Not a full CRM—purely data capture.

💰 Pricing: Freemium with paid plans starting at ~€30/mo.

4. LeadIQ – Built for Outbound Prospecting

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LeadIQ is hands-down one of the most focused B2B Lead Generation Companies for outbound sales. Think reps doing cold outreach at scale.

What I Liked

  • Bulk lead capture off LinkedIn.

  • Enriches with company insights + phone/email.

  • Plays nice with tools like Salesforce + Outreach.

What I Didn’t Like

  • Bit niche—if you’re not doing outbound, meh.

  • Credit-based system = annoying when you’re scaling.

💰 Pricing: Starts at $39/mo but real power unlocks at higher tiers.

5. Apollo.io – Best Clay Alternative Overall

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If you made me pick just one Clay alternative, it’s Apollo.io—no doubt.

What I Liked

  • Massive B2B leads database (over 275M contacts).

  • Built-in cold email tool + sequencer = chef’s kiss 👨‍🍳

  • Real-time enrichment, CRM syncing, job change alerts… it does a lot.

What I Didn’t Like

  • Data can get noisy. Not every lead is gold.

  • Gets slow with big workflows sometimes.

💰 Pricing: Free tier available (surprisingly generous), Pro plan at $49/mo. Legit value.

6. SalesIntel – Verified Data, US-Focused

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SalesIntel is super underrated. It leans hard into human-verified data—especially strong for US B2B contacts. Great if you’re sick of bouncing emails.

What I Liked

  • Over 95% human-verified accuracy.

  • Intent + technographics baked in.

  • Killer Salesforce and HubSpot integrations.

What I Didn’t Like

  • Not cheap.

  • Feels very “sales org”-focused—marketers might need extras.

💰 Pricing: No public pricing. Expect custom quotes.

7. LeadSwift – Fast & Lightweight Lead Gen

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LeadSwift is more of a lightweight, plug-and-play lead scraper tool. It scrapes local business info—great for agencies, local SEO, etc.

What I Liked

  • Pulls emails, phones, and business info fast.

  • Super simple UI. No fluff.

  • One-time payment options (rare these days).

What I Didn’t Like

  • Not B2B SaaS–focused. Better for SMB/local stuff.

  • No enrichment or email outreach tools.

💰 Pricing: One-time fee (~$97+). Solid value for local lead hunters.

8. LeadScrape – Old School but Still Works

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LeadScrape feels like software from 2010, but weirdly… it works.

What I Liked

  • No subscription. One-time license.

  • Good for pulling business emails by location + industry.

  • Data ownership—yep, you keep what you scrape.

What I Didn’t Like

  • UI is super dated.

  • Not cloud-based. You run it from your machine.

💰 Pricing: Starts at ~$97 for standard license.

9. Skrapp – Best for Simple Email Finding

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Skrapp is dead simple: you go to LinkedIn, it finds emails. Done. No learning curve, no BS.

What I Liked

  • Chrome extension is fast and clean.

  • Decent accuracy for basic prospecting.

  • Bulk domain search feature = handy.

What I Didn’t Like

  • No enrichment.

  • Kinda basic. Great for solo reps, less so for teams.

💰 Pricing: Starts at $49/mo. Free tier available.

10. Snov.io – Cold Outreach Meets Email Finder

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Snov.io punches way above its weight. It’s part email finder, part cold outreach platform, part CRM-lite. A solid all-in-one starter stack.

What I Liked

  • Find, verify, email, track—all in one.

  • Drip campaigns are smooth and customizable.

  • Free Chrome extension rocks.

What I Didn’t Like

  • UI can feel cluttered.

  • Deliverability takes tuning.

💰 Pricing: Starts at $39/mo. Great value.

11. GetProspect – Simple Email Hunter With CRM Touches

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GetProspect is one of those quiet lead generation tools that just do their job. No drama.

What I Liked

  • Good LinkedIn email extractor.

  • Nice lead management mini-CRM.

  • Bulk enrichment available.

What I Didn’t Like

  • Data can feel shallow.

  • Doesn’t scale super well.

💰 Pricing: Free plan, paid starts at $49/mo.

12. TaskDrive – Done-For-You Lead Gen

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TaskDrive is a fully managed service. You tell them what kind of leads you want, and they go do the grunt work.

What I Liked

  • Zero lift from your side.

  • Custom research—super niche-friendly.

  • Great support team.

What I Didn’t Like

  • Not software. You rely on their team.

  • Takes time to spin up.

💰 Pricing: Starts around $699/mo. You’re paying for hands-on help.

13. LeadFuze – AI-Powered Lead Gen

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LeadFuze does smart list building using its “Fuzebot.” It’s got a solid B2B Leads Database that’s great for outbound prospecting.

What I Liked

  • AI bot auto-builds lead lists.

  • Tons of filters and tags.

  • Works well with outreach tools.

What I Didn’t Like

  • Can be pricey.

  • UI isn’t super intuitive.

💰 Pricing: Starts at $147/mo. High-quality, but premium.

14. Instantly.ai – Cold Email on Steroids

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Instantly isn’t a lead gen platform per se, but if you’re doing cold email at scale, this is your tool. Pair it with something like Apollo or LeadFuze.

What I Liked

  • Unlimited email sending 👀

  • Smart warm-up + inbox rotation.

  • Built for high-volume outreach.

What I Didn’t Like

  • No lead data included.

  • Slight learning curve for automation.

💰 Pricing: Starts at $37/mo. Great value for email pros.

15. Brevo (formerly Sendinblue) – Email + CRM Hybrid

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Brevo isn’t a direct Clay alternative, but it covers a different angle: email marketing and simple CRM workflows for SMBs.

What I Liked

  • Email + SMS marketing + pipeline tools.

  • Great for nurturing after you get the lead.

  • Nice templates and automation builder.

What I Didn’t Like

  • Not for outbound or cold.

  • Contact sourcing = zero.

💰 Pricing: Free plan available, paid starts around $25/mo.

16. Leadzai – AI-Powered Ad Lead Gen

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Leadzai automates lead generation through ads—think Google, Facebook, Insta. Great for businesses that want inbound leads on autopilot.

What I Liked

  • AI builds and optimizes your ad campaigns.

  • Focuses on lead form conversions.

  • Good for service-based businesses.

What I Didn’t Like

  • No contact lists.

  • Very dependent on ad spend.

💰 Pricing: Free to start, pay-per-lead/ad. Flexible.

17. 6sense – ABM + Intent Data Monster

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6sense is a full-blown account-based marketing platform. Not cheap. Not simple. But super powerful for big GTM teams.

What I Liked

  • Intent signals + predictive scoring.

  • Deep insights into buyer journeys.

  • Syncs with Salesforce, Marketo, etc.

What I Didn’t Like

  • Big learning curve.

  • You need solid data + sales process in place.

💰 Pricing: Enterprise-level. Custom quotes only.

18. Leadfeeder – B2B Website Visitor Intel

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Leadfeeder tells you who’s visiting your site—even if they don’t fill out a form. Super useful for sales teams stalking warm traffic 😎

What I Liked

  • Turns anonymous traffic into B2B lead intel.

  • Good filtering + Slack alerts.

  • Integrates with CRMs.

What I Didn’t Like

  • Only useful after they hit your site.

  • Data sometimes incomplete.

💰 Pricing: Free for basic, Premium starts at $139/mo.

19. UpLead – Clean, Verified B2B Contact Data

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UpLead is one of the most trustworthy lead generation databases I’ve used. You get verified emails up front—less bounce, more hit.

What I Liked

  • 95%+ verified emails. Hard bounce? You get credit back.

  • Tons of filters (location, tech stack, revenue, etc.)

  • Real-time enrichment API.

What I Didn’t Like

  • Smaller database than ZoomInfo or Apollo.

  • Not much on intent data.

💰 Pricing: Starts at $99/mo for 170 credits. Free trial available.

20. Lead411 – Sales Triggers + Direct Dials

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Lead411 is all about combining sales-ready triggers with direct contact info. Think: funding rounds, hiring spikes, location changes.

What I Liked

  • Tons of direct dials (rare).

  • Built-in intent data and buyer signals.

  • Email + phone + trigger alerts = solid combo.

What I Didn’t Like

  • UI could use a refresh.

  • Data quality dips a little outside the US.

💰 Pricing: Starts at $99/mo. Good value for teams.

21. Overloop – Outreach CRM for Cold Emailing

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Overloop (formerly Prospect.io) is more cold outreach platform than lead gen tool, but it’s a nice Clay replacement for email sequences + automation.

What I Liked

  • Super clean cold email flows.

  • Integrates well with CRMs and Slack.

  • Decent Chrome email finder too.

What I Didn’t Like

  • Limited lead discovery.

  • Deliverability needs tweaking.

💰 Pricing: $99/mo flat. Simple pricing, unlimited users.

22. Hunter.io – Lightweight Email Finder

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You’ve 100% seen Hunter if you’ve ever Googled “how to find someone’s email.” It’s the OG in the email lookup tools game.

What I Liked

  • Super fast domain-based email scraping.

  • Email verifier built-in.

  • Simple UI, easy to use.

What I Didn’t Like

  • No enrichment, no intent.

  • Not great for full prospecting—email only.

💰 Pricing: Free for 25 searches/mo. Paid starts at $49/mo.

23. Coldlytics – Custom-Built Cold Email Lists

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Coldlytics is pretty unique. You tell them what kind of leads you want, and they research them for you—manually.

What I Liked

  • Fully customized lists.

  • Quality over quantity—high match rates.

  • Pairs well with tools like Instantly or Snov.io.

What I Didn’t Like

  • Takes 24-48 hours to get your list.

  • Doesn’t scale like automation tools.

💰 Pricing: Pay-per-lead model. Starts around $0.25/lead.

24. Seamless.AI – Big Claims, Mixed Results

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Seamless.AI is aggressive with their marketing, promising unlimited leads. It’s a real-time lead search engine, pulling data from the web.

What I Liked

  • Lots of phone numbers.

  • AI search makes discovery fast.

  • Good Salesforce integration.

What I Didn’t Like

  • Mixed accuracy. Some bounces + bad data.

  • Pushy sales team. Not a fan.

💰 Pricing: Free plan available. Paid = custom quote (expect ~$147+/mo).

25. LeadsGorilla – Local Biz Lead Gen

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LeadsGorilla is made for agencies targeting local businesses. Think dentists, plumbers, local shops—not B2B SaaS.

What I Liked

  • Finds local leads + pulls Google My Business data.

  • Good for reputation management + SEO agencies.

  • One-time pricing options.

What I Didn’t Like

  • Not useful for SaaS or mid-market B2B.

  • UI feels like 2012.

💰 Pricing: One-time fee ~$37–$67. No recurring costs.

26. Lusha – Easy B2B Contact Discovery

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Lusha is probably the closest direct competitor to Clay in terms of UI + simplicity. It nails the B2B contact game.

What I Liked

  • Very clean Chrome extension.

  • Fast results from LinkedIn + websites.

  • Strong data accuracy in the US.

What I Didn’t Like

  • Limited usage on free plans.

  • Data coverage outside US/EMEA can dip.

💰 Pricing: Free plan, paid starts at $39/mo. Credits-based.

27. Datanyze – SMB-Focused, Built for Sales Teams

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Datanyze is now under ZoomInfo but still does its own thing—more budget-friendly, aimed at SMBs.

What I Liked

  • Affordable entry point.

  • Great for technographic filtering (what tools a company uses).

  • Chrome extension is simple and fast.

What I Didn’t Like

  • Smaller dataset than ZoomInfo proper.

  • Lacks advanced outreach features.

💰 Pricing: Starts at $21/mo. Good starter tool.

28. Dun & Bradstreet (DNB) – Enterprise-Grade Data

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DNB is old-school but still a major player in enterprise lead databases. It’s for folks who need deep firmographics, compliance checks, and global data.

What I Liked

  • Rich company profiles + UBO info.

  • Risk scoring, credit, and compliance built in.

  • Integrates with big CRMs and ERP systems.

What I Didn’t Like

  • Massive overkill for small teams.

  • Requires onboarding. UX feels ancient.

💰 Pricing: Enterprise only. Custom quotes—starts $$$.

Charles Wilson
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Charles Wilson

Charles Wilson, the Garden Harmony Maven behind this site, is a maestro in creating synchronized symphonies of flora. With a keen eye for balance and beauty, Charles shares his expertise on designing gardens that harmonize with nature and bring tranquility to outdoor spaces. His site is a source of inspiration for those looking to create lush and balanced landscapes that evoke a sense of peace and serenity.

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